Running your own business is incredibly rewarding, but it isn’t always easy. Let’s be honest — before one massive success comes 10 massive failures. As a business owner myself, I know how tough it can be sometimes when faced with multiple setbacks. But after building my business to where it is today and helping hundreds of other businesses
find success, if there’s one thing I’ve learned it’s that a positive mindset is key!
So why is a positive mindset in business so important? And how can you maintain a positive mindset despite adversities? Keep reading to find out!
If you change the way you see things, the things you see change — this is essentially what a positive mindset promotes. If you see the world through a positive filter with a glass-half-full attitude, you’re likely to see so much more good than bad. And how you see the world changes what you do with what you’re given.
This becomes crucial as an entrepreneur running your own business. In business, mistakes are going to be made
and things won’t always go as planned. A positive mindset gives you the ability to adapt, taking the bad, turning it into something you can work with, and constantly driving your business forward. This is especially important in marketing — particularly on TikTok
or any social media platform, where there are lots of hits and misses, endless metrics to measure, and a volatile algorithm that changes without a moment’s notice.
I’ve witnessed firsthand how maintaining a positive mindset in business keeps your business on its trajectory toward success. Here are some effective ways to hold onto that positive mindset, no matter what happens:
Value the right metrics: It is easy to get caught up in vanity metrics in marketing. Especially on social media platforms like TikTok which have a lot of irrelevant metrics to your business’ success — valuing community over virality
ensures you focus on the numbers that help, not hinder, your business.
Remind yourself with affirmations: When the negative voice starts creeping in, remind yourself of who you are and where you’re going using daily affirmations
Forgive yourself quickly: Mistakes are going to happen, and assigning blame, especially to yourself, is not going to fix the mistake — learn from it and move on.
Prioritize your mental health: You’re going to have your bad days, but bad days can turn into bad months if you don’t take the time to focus on your mental health right now, especially on social platforms like TikTok.
Be aware of thoughts that don’t serve you: You stop progressing when you let the critical voice in your head get too loud, so try to be aware of the thoughts in your head that don’t serve you.
Fuel your healthy mind with a healthy body: By keeping your body happy and healthy, whatever that is to you, your mind has the best chance of staying strong and positive.
Keep moving forward: Holding onto the past is only dead weight on the shoulders of your business, so let go of whatever might be holding you back and always move forward.
I know, I know… These tips aren’t easy to put into action as they seem. But remember that you don’t have to try to implement all of them all at once. Take it slow — a little awareness can go a long way. And don’t forget that you’re doing a freakin’ amazing job so give yourself some credit!
I hope these tips give you and your business the two steps forward you need after a stumble takes you one step back.