What do you think will impact your more — an in-your-face ad, or a compelling story that leaves you wanting more? Definitely the latter, right? This is the power of storytelling.
Let’s uncover the secret of storytelling on TikTok and how you can use it as the key to your audience’s heart and your business’ success.
Stories have captured our attention from the beginning of time — from tales around a fire to short 15-second videos from around the globe. But what is it about stories that makes them just hit different?
Well, stories are one of the most primal forms of communication, how we as humans transfer information between each other. But importantly, stories have this unique ability to evoke emotion. We hear a story and we feel joy, anger, sadness, anxiety, sympathy, fear. It’s through these emotions that we are able to relate and connect with each other. Thus, stories are one of the most effective ways of forming connections — on a human-to-human level.
Stories also offer a form of escape — they take place entirely in our imagination, guiding us to this weird and wonderful place where anything is possible. Who doesn’t love that?
Stories = connection = community.
Showcase your brand story — Everybody loves an original story, so show your audience everything it took to get to where you are today.
Share behind the scenes with a day in the life — People love authenticity plus a peek behind the curtain, so let your audience get to know the real you to help build powerful personal relationships.
Sell testimonials — Social proof is one of the most powerful buying motivators, so use the success stories of your clients and customers to encourage your audience to take action.
Leverage TikTok trends for organic reach — Most TikTok trends are not only hilarious stories squeezed into short-form videos, but they are also incredibly effective at reaching new qualified leads if you recreate them and cater them to your niche.
Inspire others with your mission — You don’t have to tell a story that’s already happened, you can also share your mission for the future and inspire others to reach their own goals.
Help share the stories of others — You can use your platform to uplift and amplify the stories of those who don’t yet have the voice on their own.
Share the honest truth and unsettle preconceptions — Sometimes it’s best to just be real, remove the filters, the editing, and the carefully crafted image, and say it like it is. If you’re struggling with something, chances are someone, if not everyone, in your audience is feeling it as well, and you can support each other.
I also want to leave you with a few more tips for the road: