The Power of Storytelling on TikTok for Your Business

business tiktok tips
What do you think will impact your more — an in-your-face ad, or a compelling story that leaves you wanting more? Definitely the latter, right? This is the power of storytelling.
TikTok is considered the most engaging social media platform, establishing itself as a powerful tool for businesses to grow and engage their audiences. But there are a lot of businesses shouting at users to buy their offers. So how do you cut through the noise and help your business stand out against the rest? The answer — stories!
Amplifying women’s stories on TikTok has always been a strong passion of mine, and I’ve seen first-hand how stories can make your TikTok go from zero to hero. Neglecting the art of storytelling is one of the most common mistakes I see creators make on TikTok.
Let’s uncover the secret of storytelling on TikTok and how you can use it as the key to your audience’s heart and your business’ success.

The powerful psychology behind storytelling

Stories have captured our attention from the beginning of time — from tales around a fire to short 15-second videos from around the globe. But what is it about stories that makes them just hit different?
Well, stories are one of the most primal forms of communication, how we as humans transfer information between each other. But importantly, stories have this unique ability to evoke emotion. We hear a story and we feel joy, anger, sadness, anxiety, sympathy, fear. It’s through these emotions that we are able to relate and connect with each other. Thus, stories are one of the most effective ways of forming connections — on a human-to-human level.
Stories also offer a form of escape — they take place entirely in our imagination, guiding us to this weird and wonderful place where anything is possible. Who doesn’t love that?

What does this mean for your business on TikTok?

I’ve said it once, I’ll say it again — your #1 mission for your business on TikTok is to build a powerful community. It’s the best way to grow your business with a loyal fanbase that supports you and your brand. And stories can take you there!
Stories = connection = community.
It’s as simple as that! By cleverly crafting your story, you can inspire action, encouraging your audience to interact with your brand. This is the key to growing on TikTok and boosting your sales.

How can you use stories to boost your brand on TikTok?

  1. Showcase your brand story — Everybody loves an original story, so show your audience everything it took to get to where you are today.
  2. Share behind the scenes with a day in the life — People love authenticity plus a peek behind the curtain, so let your audience get to know the real you to help build powerful personal relationships.
  3. Sell testimonials — Social proof is one of the most powerful buying motivators, so use the success stories of your clients and customers to encourage your audience to take action.
  4. Leverage TikTok trends for organic reach — Most TikTok trends are not only hilarious stories squeezed into short-form videos, but they are also incredibly effective at reaching new qualified leads if you recreate them and cater them to your niche.
  5. Inspire others with your mission — You don’t have to tell a story that’s already happened, you can also share your mission for the future and inspire others to reach their own goals.
  6. Help share the stories of others — You can use your platform to uplift and amplify the stories of those who don’t yet have the voice on their own.
  7. Share the honest truth and unsettle preconceptions — Sometimes it’s best to just be real, remove the filters, the editing, and the carefully crafted image, and say it like it is. If you’re struggling with something, chances are someone, if not everyone, in your audience is feeling it as well, and you can support each other.


It’s time to start telling your story! If you need some storytelling content ideas for TikTok, here’s a blog I wrote with some simple yet effective prompts.
I also want to leave you with a few more tips for the road:
  • Remember that authenticity is rewarded
  • Don’t make ads, make TikToks
  • Use typical story elements such as hooks, conflict resolution, climax, irony, cliffhangers, etc.
  • Be creative and have fun with it!

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