But before we get into how you can find your target audience on TikTok (with 8 powerful tips), let’s first talk about what a target audience is and how to define your own.
Creating a buyer persona is important because instead of trying to speak to hundreds or even thousands of people and suit all of their needs and wants, you just have to speak to one. And if you do your job right, your buyer persona should cover the majority of your target audience or at least your most qualified members. If you target your marketing message straight at this one person, most people in your audience will feel as if you’re talking directly to them
For example, if you have a gorgeous, sustainably manufactured, and inclusive swimsuit line, a possible buyer persona could be:
Can you picture her in your mind? I can! And she’s out there, waiting for your to give her exactly what she wants. All you have to do is find her!
So, you’ve defined your target audience, now what? Well, now you get out there and find them on the biggest and most popular platform — TikTok!
Here are my 8 top tips that will attract your target audience on TikTok like a moth to a flame!
You’re all set! It’s time to start your TikTok adventure and search for the perfect audience for your brand. And don’t forget to center our marketing strategy and message around your target audience once you’ve found them. Do that, and your business will be soaring through the roof in no time!