What Is a Target Audience and How to Find Yours on TikTokAug 25, 2022
Trying to market your business but don’t know where to aim? Well, that’s where your target audience comes in. Throwing your marketing message in any and every direction, hoping to catch an interested audience member unfortunately doesn’t work. If you really want your marketing to pack a punch and hit the bull’s eye, you’re going to have to know who you’re talking to and also where to find them.
And at the moment, if you want to find your audience, there’s no better place than on TikTok — everyone and their grandmas have jumped on the TikTok bandwagon. Whether you sell climbing pads for rock climbers or help young women manage their financials, there’s a thriving and flourishing niche on TikTok waiting for you to join them!
But before we get into how you can find your target audience on TikTok (with 8 powerful tips), let’s first talk about what a target audience is and how to define your own.
What is a target audience?
Your target audience is the group of people that have the most potential of loving your brand and ultimately, converting into customers. They often share some sort of characteristic or interest that you can use in your strategy to perfectly suit your audience.
How to define your target audience
The best way to define your target audience is to create a buyer persona. What’s a buyer persona you ask? Well, it’s essentially narrowing your target audience to one or a few specific people that you can clearly visualize and understand.
Creating a buyer persona is important because instead of trying to speak to hundreds or even thousands of people and suit all of their needs and wants, you just have to speak to one. And if you do your job right, your buyer persona should cover the majority of your target audience or at least your most qualified members. If you target your marketing message straight at this one person, most people in your audience will feel as if you’re talking directly to them
For example, if you have a gorgeous, sustainably manufactured, and inclusive swimsuit line, a possible buyer persona could be:
Young woman in her early twenties
She lives near the beach, loves spontaneous sunrise swims, and lying on the sand catching a tan
She cares about the environment and will likely pay a bit more to ensure it’s ethically sourced
She’s struggling to find a swimsuit that makes her feel comfortable, confident, and fierce in her body
Can you picture her in your mind? I can! And she’s out there, waiting for your to give her exactly what she wants. All you have to do is find her!
How to find your target audience on TikTok
So, you’ve defined your target audience, now what? Well, now you get out there and find them on the biggest and most popular platform — TikTok!
Here are my 8 top tips that will attract your target audience on TikTok like a moth to a flame!
You’re all set! It’s time to start your TikTok adventure and search for the perfect audience for your brand. And don’t forget to center our marketing strategy and message around your target audience once you’ve found them. Do that, and your business will be soaring through the roof in no time!
The next big step after finding your audience is converting them into customers. Enter TikTok Profit Lab — the ultimate course to making bank on TikTok by attracting, nurturing, and converting your leads. Click here to sign up — your bank account won’t regret it!