Used correctly, this strategy could take your videos to the next level. So let’s get into the nitty-gritty of what makes TikTok tick and why it might be a good idea to keep your eyes on the clock.
For an app called TikTok, it’s no surprise that timing plays a role in your success. As I mentioned before, it’s important to remember that while it’s a useful strategy, it’s only a strategy nonetheless — it’s not going to make or break your videos. With that being said, it makes sense why timing matters. To make your timing count, the key is to find the best time to post that suits your audience. Here’s why…
Your goal on TikTok is to have your followers watch and engage with your videos soon after posting. TikTok is more careful about what content hits the FYP these days and it needs to see “proof” that your content is good enough to put on the FYP. Therefore, if you don’t get enough follower engagement you are less likely to get pushed out onto the FYP.
If you post a TikTok at 2 am, while the majority of your audience is sleeping, by the time they wake up, your video may be swallowed and forgotten by loads of new content posted between you and their alarm. Whereas, if you have a 9-5 type audience, what better time to catch your audience on their phones than at lunchtime? As soon as they open the app, your video will be patiently waiting for them to enjoy — ripe and ready!
And that my friends, is why timing matters!
Essentially, the key is to know your audience and know when they’re most active. Here’s how you do it:
Here’s the real trick! Because the TikTok algorithm is a bit delayed, you want to post your video 15-30 minutes before the times your followers are most active. This gives the algorithm enough to process your video and send it to the right people — your target audience.
Bonus Tip! Check your analytics for patterns. You may notice that your best time to post is different on weekends compared to weekdays.
Additionally, you can do some experimenting of your own. With constant algorithmic changes testing is always key. Try out different times and days, using TikTok’s analytics as a guide, and see which ones really work for your audience — not just the ones that theoretically should work based on stats. AND if you really want to geek out on data you can also test how long it takes your videos to hit the FYP by monitoring where your likes are coming from. However this is time consuming and you must do this for a while so you can average your data.
All in all, it’s important to remember that the best times to post on TikTok aren’t cut and dry, and more importantly, aren’t your golden ticket to a successful TikTok account.
As you can see, timing is only one piece of the puzzle when it comes to an effective TikTok strategy for your business. Get your timing just right, and you’re one step closer. Tick all the other boxes, and your business will be on a trajectory toward success in no time.