With most of the businesses we go to today being large corporations and chains, we often forget and overlook small and local businesses. Even though many of us would love to support smaller businesses, we still go to the easier and faster option without even thinking about it. For example, how many of us will run into a department store when we need a last minute birthday card for a friend rather than going to that super cute little trendy card shop just down the street?
This tendency isn’t due to a desire to support larger businesses over smaller ones. It's the simple fact that chain companies and large businesses are just more convenient and familiar.
This is where advertising for your small businesses comes into play. If consumers know about your brand, what your business provides and sees your advertising frequently, they will be so much more likely to choose your business over bigger chains!
So, now you may be sitting there scratching your head wondering “What can I do right now to build my business and a community of loyal customers?” Did I read your mind?
You don’t have to ponder that thought any longer because in this blog post I am about to dive in deep and tell you exactly how you can build a community of brand advocates!
Using Social Media for Advertising
Social media is more important nowadays than ever before. Especially if you want to target the younger generation. We spend countless hours every single day scrolling through our social media feeds and (probably more often than we’d like to admit) clicking on ads that intrigue us.
So why leave all of these premium advertisement opportunities for big companies to monopolize on? These opportunities are perfect for smaller businesses where you can reach large audiences, make your business more relatable, and this method is generally more affordable than traditional advertising methods. One social media platform that is outstanding for small businesses is TikTok!
As one of the most popular social media platforms today, TikTok provides a means to join and create strong communities where your small business can thrive. TikTok has impactful algorithms for curating a feed that will be relevant and enjoyable for the user. Communities on TikTok are known to be tight-knit and supportive; exactly what small businesses need to succeed in this world of large corporations.
Reaching New Audiences
One of the biggest benefits of social media is its broad reach. People all over the world use social media, and TikTok is no exception. There are so many different communities on TikTok and each one is searching for meaningful connections on the app. Some communities are beautiful showcases of people’s cosplay skills, some show off beautiful curly hair routines, some focus on being more sustainable and reducing plastic waste. Regardless of what your business provides, there is going to be a group of people who genuinely want to see it.
The trick is getting to target your desired audience. TikTok actually makes this really easy because all you really need to do is find the communities that you want to be a part of and interact with the people in them. TikTok communities are incredibly social and accepting which makes it an amazing platform for small businesses. As long as you come in as a respectful member of the community and you interact well within the community, this platform will be a great way to help your small business.
Building Your Community
In order to build your business, you need to build a strong community. One of the easiest ways to do this is to find the existing communities and begin interacting with them. Then, you’ll want to jump on popular trends and make sure that your profile stays up-to-date and current. This will help you to attract and hold the attention of the community members.
Having a community is essential for small businesses. Unlike large corporations, small businesses don’t have endless disposable budgets to spend on expensive advertising and marketing campaigns. Therefore, it will be very hard to achieve enough popularity to hold your own against larger companies. It’s imperative for small businesses to stand out and make a niche for themselves.
The power of making your community on TikTok is that it has been and continues to be one of the most popular social media platforms. With over 1.1 billion active users, creating a community on this platform and taking the time to actively engage and interact with the members of it will ensure that your business gets the support that it needs to compete with larger businesses.
But, to truly make a lasting impression and strong community, you need to genuinely interact with your followers. Make sure that they know you care about them and that this community is a safe and accepting place for them.
Treat your followers as more than just numbers below your profile photo.
This will not only ensure that your followers are truly interested in your business and want to help support you as well, but it will also show the TikTok algorithms that your account cares about its followers, and your account is then more likely to come up on people’s FYP (for you page).