Why do stories do so well in marketing? Well it's simple, stories create emotional connections between people and brands. Stories persuade because they build credibility. They appeal to our emotions and keep us engaged. Stories move us emotionally in ways that ads rarely can.
Think about how many times you've been moved by a commercial before: the heroic rescue at the end, the image of an exhausted person recovering in a hospital, or the glimpse of a new beginning after a devastating loss. Each of these stories has been told and retold thousands of times, yet they still have an effect on us.
Looking for more content and video ideas to post on TikTok? Read this blog
Storytelling through short form videos on TikTok is also very popular because humans are wired to engage with stories. Especially when they are relatable and trigger emotions within us. Stories are even more powerful for your business when they inspire action.
I’ve had tons of clients and students go viral for simply sharing their story and from that they gained hundreds of thousands of followers. Believe me, your audience wants to connect with you! In the digital world people crave human connection.
There are numerous ways to tell your story by getting creative with some of the TikTok features such as music, text and voiceover. You may have to experiment a little to see what works for you and your niche. If you are feeling stuck on where to start read on for more video ideas that answer the following questions:
What was the idea that started your business?
Why is your best selling product so popular?
Who inspired you to start your own business?
How did you come up with your business name?
What mistakes have you made in your business and what did you learn from it?
What obstacles have you overcome in your business?
Who inspires you to keep going in your business when you feel like quitting?
What are your favourite or least favorite things about being a business owner?
What are you most grateful for on a daily basis?
Why is your mission important to you?
How has your business changed in the last (month, year)?
What goals do you have for your business?
What do you do to keep yourself motivated?
What advice would you give to a new business owner?
What product or service did you offer that failed?
What’s the hardest part about being a business owner?
What’s one thing you love about your business that you didn’t expect?
If you are still feeling overwhelmed on how to tell your story on TikTok, I’m here to help! I created the TikTok Storytelling Masterclass for you that clearly outlines how to tell your story and stories for your business with lots of student examples! Check it out here